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M.S. Advertising Management

The Master of Science in Advertising Management is joint degree program between the Department of Mass Communications and Journalism Studies and the Department of Marketing in the Daniels College of Business. This 48-hour, two year degree program is designed for individuals who want to build their marketing skills within the context of mass communications organizations. Under the philosophy of the Department of Mass Communications and Journalism Studies, this program synthesizes a strong theoretical background in mass communications, generally, and marketing, specifically so that a student will have acquired the latest skills needed to be successful in the mass media marketing environment. No thesis or thesis project is required of this degree program.

Requirements
- MCOM 4160 Mass Communication Theory (4)
- MCOM 4300 Issues in Freedom of Expression (4)
- MCOM 4320 Brands and Identities (4) OR
- MCOM 4912 International Health Communication
- MCOM 4550 Effects & Consequences of the Mass Media (4)
- MKTG 4510 Concepts of Buyer Behavior (4)
- MKTG 4530 Marketing Research (4) (or MCOM 4560 Quantitative Research Methods)
- MKTG 4610 Introduction to Marketing Communication (4)
- MKTG 4810 Integrated Marketing Communications (4) (PREREQ: MKTG 4610)

One of the following:
- MKTG 4500 Strategic Marketing (4) (PREREQ: MKTG 4610)
- MKTG 4550 Marketing Planning (4) (PREREQ: MKTG 4610)
- MKTG 4820 Brand Communication Strategy (4)
- MKTG 4840 Database Marketing (4)
- MKTG 4850 IMC Campaigns (4) (PREREQ: MKTG 4610 & MKTG 4810)

Electives (12 credits) must be 3000 level or above in the Mass Communications Department or 4000 level or above in outside departments. Electives may not be taken at the Women's College or University College.

- Course Descriptions [Scroll to the MCOM or MKTG caption]
- Course Schedule [Select the appropriate quarter -- not semester -- under social sciences menu.]
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NOTE: These requirements are for general reference only and should not be used for advising. Contact Graduate Director Renee Botta, 303/871-7918, or a faculty advisor for advising questions.